UK iPhone users most likely to mobile bank, survey reveals

23 August 2011

Users of iPhones in the UK are the most likely to use mobile banking, a new survey has shown.

A study by YouGov on behalf of International Environments (IE) revealed that 21 per cent of participants in the survey would pay their bills, a quarter would make fund transfers and a further 36 per cent would check their balances via their mobile.

However, iPhone users showed the most willingness to utilise their phones to bank - Nearly half of iPhone owners said they would use their mobiles to pay bills.

Almost two-thirds said they would be happy to use their iPhones to transfer funds between accounts while 69 per cent would use it to check an account balance, further findings showed.

James Richards, director of mobile at IE, said: "As consumers grow to be more comfortable with mobile advancements and purse strings tighten due to harsher economic conditions, it is no surprise that financial management has moved up Britons' agendas and the number looking to access banking services via a mobile phone is on the rise."

Recent research by Gartner revealed that worldwide sales of mobile devices to consumers are increasing.

Sales reached 428.7 million in the second quarter of 2011, which represented a 16.5 per cent increase from the same period the previous year.

By Jim Ottewill

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development