NovaSparks appoints Olivier Baetz, VP Sales and Operations for North America

London, New York & Paris - 6 April 2011

NovaSparks, the ‘No LatencyTM’ specialists in ultra-low latency, hardware programming and data packet processing solutions today announced the appointment of Olivier Baetz as Vice President of Sales and Operations for North America.

Reporting to Chief Executive Officer, Yves Charles, Mr Baetz will be responsible for further expansion of NovaSparks’ North American operations and for US sales. Mr Baetz is the second Sales and Operations hire for NovaSparks this year underscoring NovaSparks commitment to its global expansion and development plans. Matthew Gadd joined NovaSparks in February 2011 as VP for Operations in EMEA.

Olivier joins NovaSparks from a ten year tenure at BT Radianz, the global extranet service provider for the financial industry where he ran the North American Sales Engineering team until 2009. Olivier designed and sold innovative and complex low latency connectivity solutions to market participants in North America and was instrumental in the creation of the original Radianz ULTRA service, providing ultra-low latency exchange connectivity for high-frequency trading firms. In 2009, Olivier took over the responsibility for building and leading the global technical convergence project team responsible for integrating the Radianz platform into the global BT Network.
Olivier’s earlier experience from 1996-2001 was gained at Equant, where he designed and built complex data and voice connectivity solutions for a number of European-based financial institutions.

Olivier holds an MS in Telecommunications Engineering from ENST in Paris and an MBA from The Wharton School with a major in Finance.

Commenting on the appointment, Yves Charles, Chief Executive Officer of NovaSparks said, “I’m delighted to welcome Olivier to our growing NovaSparks team. Olivier’s experience at BT Radianz sets him in excellent stead to help build our North American presence. We are committed to delivering unrivalled trading advantages through our use of FPGA technology and to providing exemplary customer service.”

Olivier Baetz, added, “I’ve been watching NovaSparks progress with interest and am delighted to join the growing NovaSparks team. Their commitment to the North American market demonstrates the management team’s confidence that their full hardware programmable technology with consistent sub-microsecond processing time provides high- frequency trading firms with a true competitive advantage over any CPU based solution.”

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