TraderTools Inc. (TraderTools), which provides the only complete, integrated FX trading platform available on the market, announced today that it has recently developed powerful analytics software capable of quantifying ROI from liquidity aggregation. The TraderTools FX trading platform creates an average of $60+ of new revenues per every $1 million traded, after costs, according to statistics on actual customer flow in 2010. TraderTools systematically collects this business intelligence together with its customers to analyze flow and optimize FX trading. Heading the analytics initiative will be newly-appointed Chief Customer Officer, John Geraci.
âJohn has a strong background in marketing, sales and business strategy as a result of his 25-year career in the financial services software industry,â said Yaacov Heidingsfeld, CEO of TraderTools. âHis most recent position was EVP Global Field Operations at Advent Software, where he increased that companyâs âGeneva product lineâ clients from 13 to 35 and grew associated license revenues by over 70%.â
Referring to the $60+/million in profits, Geraci explained, âWe emphasize ânew revenuesâ since these sources of income simply did not exist before. They are the result of sophisticated complex event processing and smart order routing capabilities.â Geraci added, âMy role is to build the customer-facing organization, people and process, so that TraderTools clients can realize the benefits of our FX trading platform and develop a real competitive edge in the process.â