Metabit Rebrand Marks 10th Anniversary

18 October 2010

Metabit is celebrating its tenth anniversary in Tokyo on the 6th October 2010. In acknowledgement of this milestone, the company which specialises in intuitive institutional trading platforms, exchange connectivity and a well established trading community, has commissioned a new corporate identity, website and advertising campaign. These are to be launched at The FPL Japan Electronic Trading Summit 2010 on 6th October.

Daniel Bürgin, CEO of Metabit commented: “We wanted to bring home to our clients and the market at large that our systems have been built out of Asia, for Asia. It was important to demonstrate our intimate knowledge and understanding of Asian markets.”

“Metabit’s new brand image had to not only represent our commitment to Asia, but demonstrate our unique approach to client solutions and innate dynamism. Our new positioning, Think Asia, Trade Asia, was developed to convey who we are and our area of speciality.”

A new advertising campaign will also be launched at the conference. Metabit’s Metamorphosis Campaign, which features a butterfly with a map of Asia superimposed upon its wing, was chosen to symbolise the way in which the company operates.

Bürgin continues: “We wanted an original look that represents our approach. The metamorphosis theme was chosen to reflect the way we help clients transform and develop their business, enabling them to trade effortlessly and efficiently.”

Metabit commissioned UK based branding and advertising consultancy, The Marketing Forge, to develop its new brand image and advertising campaign. Tony Aiello, The Marketing Forge’s creative director added: “Metabit gave us an interesting challenge – to present the company’s in-depth experience and expertise of Asian markets in a fresh and creative way.”

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