Daniel BÃ¼rgin, CEO of Metabit commented: âWe wanted to bring home to our clients and the market at large that our systems have been built out of Asia, for Asia. It was important to demonstrate our intimate knowledge and understanding of Asian markets.â
âMetabitâs new brand image had to not only represent our commitment to Asia, but demonstrate our unique approach to client solutions and innate dynamism. Our new positioning, Think Asia, Trade Asia, was developed to convey who we are and our area of speciality.â
A new advertising campaign will also be launched at the conference. Metabitâs Metamorphosis Campaign, which features a butterfly with a map of Asia superimposed upon its wing, was chosen to symbolise the way in which the company operates.
BÃ¼rgin continues: âWe wanted an original look that represents our approach. The metamorphosis theme was chosen to reflect the way we help clients transform and develop their business, enabling them to trade effortlessly and efficiently.â
Metabit commissioned UK based branding and advertising consultancy, The Marketing Forge, to develop its new brand image and advertising campaign. Tony Aiello, The Marketing Forgeâs creative director added: âMetabit gave us an interesting challenge â to present the companyâs in-depth experience and expertise of Asian markets in a fresh and creative way.â