Fidessa's sell-side trading platform combines order management with fully integrated smart order routing, algorithmic trading and market data services, and incorporates intelligent execution tools to support traders in the ever-changing global liquidity landscape. It provides robust and sophisticated multi-asset trading solutions to around 85 per cent of global, tier-one brokers, but its combination of sophisticated functionality with three flexible delivery models ensures that it remains first choice for sell-side institutions, regardless of size or area of specialisation.
Simon Barnby, global director of marketing communications at Fidessa, said: âTechnology has never been more critical to successful trading operations and this award is recognition of Fidessaâs ability to anticipate demand from all our clients and focus our development work accordingly.
âThe past year has seen us expand both the productâs functionality and its reach. We have invested in delivery models to ensure the product offers a low total cost of ownership for all clients, and have increased the markets that Fidessa serves. Multiple deals in Latin America, the Middle East, the Nordic region and across Asia have demonstrated just how globally relevant, comprehensive and flexible our solutions have become.â
William Wright, Editor of Financial News, said: "The Financial News Awards for Excellence in Trading & Technology have developed a strong reputation across the business and are now a real measure of success. The standard of entries has been exceptionally high this year, leaving the judges with a daunting challenge to select the system that best demonstrated the ability to match innovation to market challenges."
The Financial News Awards for Excellence in Trading & Technology, Europe 2010, took place on 6th October at Plaisterersâ Hall in the City of London.