According to a study by the Cloud Industry Forum, a third of respondents claimed that this was the biggest barrier to mainstream migration.
More than two-thirds of those questioned stated that the introduction of a Code of Practice would make it easier to select a solutions provider - and subsequently enhance the perception of the technology.
Andy Burton, chairman of the Cloud Industry Forum and chief executive of Fasthosts, stated: âThese findings clearly highlight that the hype over the cloud has yet to die down. As a result many businesses remain somewhat sceptical over the promises that some vendors and suppliers are making.
âThe advantages of cloud services over on-premise are often well understood, but making a clear choice of service provider is less clear.â
Further findings from the study showed that over a third believed that security was a major obstacle to the take up of cloud computing services.
Another 18 per cent suggested that hype surrounding the technology put businesses off from utilising the solution.
By Jim Ottewill