The Chartered Institute of Marketing Selects ProTech

25 November 2010

The Chartered Institute of Marketing selects ProTech and Pro-8 to provide a 21st Century Customer Relationship Management System

The Chartered Institute of Marketing announced today that it had signed a contract with ProTech Computer Systems Ltd for a new CRM, Marketing, Membership, Education and L&D Management system.

The Chartered Institute of Marketing, headquartered in Cookham in Berkshire, is the world’s leading organisation for professional marketers. The Institute has in excess of 45,000 members worldwide and over 200 members of staff.

The contract was awarded following an 18 month selection and scoping phase, which included detailed consultancy with all the specialist departments of the Institute working with ProTech to define the most productive and streamlined business processes built from the features provided by Pro-8. Key objectives where:

Provide a single source for all data giving a greater insight into customers
Improve efficiencies within all business units
Provide a full CRM capability
To allow business processes to be automated with workflows
Increase the speed of core processes
To provide intuitive and easy access to data
Provide a seamless real time link with web sites
To provide access to CIM staff worldwide with appropriate security

Roderick Wilkes, Chief Executive of The Chartered Institute of Marketing explained “The Institute now needs a flexible and comprehensive single source data system that supports our business going forward for the 21st century. We are confident that we have selected a system that will bring many benefits to our members and customers and allow the Institute to better service their professional needs.”

Wilkes went on to say, “It is of great importance that CIM found a supplier we could partner with and who would place customer service and satisfaction at the forefront of everything they do. In ProTech we have found such a partner.”

Richard Couchman, Chairman of ProTech, commented further, “We are naturally delighted to have secured the business at the Chartered Institute of Marketing and really look forward to working with them. This latest win follows on from a number of recent successes and reinforces our view that our latest generation of the Pro suite; Pro-8, has become a clear market leader.”

Mark Trouth, Managing Director of ProTech also commented "Having spent some considerable time working closely with the team at CIM helping to define a solution that will add significant benefits to their organisation, we are all now looking forward to the project ahead.”

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