Ballista Securities Selects Telx As Colocation Provider to Ensure Best Electronic Trading Experience for Financial Services Customers

New York - 11 May 2010

Electronic Trading Venue Joins Telx’s Financial Business Exchange (FBX) Ecosystem at 111 8th Avenue New York City to Reduce Latency, Increase Resiliency

• Ballista Securities, a registered broker/dealer offering the Ballista Alternative Trading System (ATS), has established a secure data center and interconnection presence within Telx’s 111 8th Avenue location in New York City.
• By leveraging Telx’s carrier-neutral, connection-rich service provider ecosystem, Ballista is reducing direct connectivity costs and data latency, providing the best possible trading experience.
• Ballista is also part of Telx’s Financial Business Exchange (FBX), providing financial service customers with the speed, resiliency, and security needed to excel in today’s capital markets.

Telx®, a leading interconnection and colocation provider in strategic North American markets, today announced that Ballista Securities, operator of the Ballista Alternative Trading System (ATS), has established a secure colocation and interconnection presence within Telx’s 111 8th Avenue facility. Ballista is leveraging Telx’s industry-leading ecosystem of telecommunications service providers to ensure a highly available, low-latency trading experience for its financial industry customers utilizing the ATS to execute block-sized volatility, complex multi-leg strategies and directional equity options orders.

"We evaluated several interconnection and colocation providers in New York City, and only Telx could meet our power requirements and flexibility of deployment needs while giving us the responsiveness of service our industry demands,” said Daniel Marques, CTO of Ballista Securities LLC. “Telx’s broad choice of carrier-neutral third-party circuit providers enables us to offer a high-performance trading solution to our customers by keeping our direct network connections in New York City. Telx’s ecosystem of providers helps us reduce data latency and potential points of network failure, ensuring maximum network up-time and minimal delays in traffic.”

As a financial services colocation customer at 111 8th Avenue, Ballista is now part of the Telx Financial Business Exchange (FBX), a facility-based infrastructure platform that provides the capital markets community with unmatched proximity, latency and choice.

“Telx’s strategic location at 111 8th Ave. continues to be a destination address for financial services customers like Ballista who need a secure colocation and interconnection solution that helps them reduce data latency and reign in network connectivity expenses,” said Brad Hokamp, CMO of Telx. “Telx’s Financial Business Exchange (FBX) gives these companies the flexibility and choice in connectivity they require to maintain a competitive advantage by providing fast data feeds, maximum up-time and low latency performance for customers delivering market feed data to the financial industry.”


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