âWe are very excited about this purchaseâ said Karen Maguire, Satuitâs CEO. âIt fits perfectly into our growth strategy. Over the past two years, we have been researching tools that will help our clients manage reporting to their clients. This is a process that is highly labor intensive so the potential for significant cost savings are a key driver for our clients. And integration with a CRM package further streamlines the process, so this is a highly complementary marriage.â
Satuit is also planning a major marketing campaign to its CRM clients all of whom are grappling with the Massachusetts privacy protection regulations. Lyncâs SecurePDF permits secure distribution of all documents from client reports to RFPâs to marketing presentations.
Njal Larson heads Satuitâs Product Strategy unit and has been working on the acquisition since late 2008. âWe see this acquisition as an opportunity to expand our product footprint in our existing client base as well as increase the value proposition for our prospects and clients. Over the next 12-18 months we will look to develop new technologies and intuitive applications that can help our clients better serve their investors. Both companies have been focused on serving the professional investment community, and we both have a broad understanding of unique challenges found among investment professionals and their firms. We believe that it this understanding, combined with our targeted technology offerings that will allow Satuit to continue to grow.â