LexisNexis provides its Analytics capability, which automates sentiment analysis and influence rating, to monitor and measure reputation by analysing comment on web sites, social media and traditional media.LexisNexis Analytics is now integrated with Augure's campaign and workflow tools, ComSuite and ComDecision, which will allow PR professionals to track and respond to online coverage immediately.
PR professionals can look at the media impact of their activities in depth, then plan and implement new actions based on the results of previous campaigns, all from the same application. Easy to use, the solution developed by LexisNexis and Augure is fully customisable and provides global coverage.
"Social media and networks have made reputation management increasingly dynamic. PR professionals need to be able to monitor and filter coverage in these media alongside traditional sources - and integrate this analysis into the tools they use every day" said Christophe Favre, Director Global Sales and Marketing, LexisNexis Analytics.
"This unique combination of LexisNexis Analytics insight with Augure's software provides an unmatched solution for PR professionals. The ability to monitor web, social media and traditional media in an integrated view with campaign activities provides a holistic view of an organisation's reputation." said Michael Jais, CEO of Augure.