As part of an initiative to expand its equity business and trading services, Winterflood was looking for a solution to enhance its geographic and product reach. SGN Securities will help Winterfloodâs local and international clients using SunGard's trading platforms to route orders directly to exchanges, helping to improve execution speed and order management.
Philip Yarrow, director of electronic trading at Winterflood Securities, said, "Connecting to the SunGard Global Network was a natural choice for Winterflood as it helps us to expand our electronic execution services and therefore meet the demands of a wider global audience. For example, we have experienced increasing demand from both new and existing clients in the US to access our products and services electronically, whether for low-touch direct market access (DMA) to Europe or high-touch care orders managed by our dedicated sales traders. We are pleased to become part of the SGN community."
Yassine Brahim, president of SunGardâs global trading business, commented, âSunGard continues to work with specialist brokers like Winterflood to build long-term relationships that help them achieve their business goals with global connectivity via our network. Using the order collection services of SGN Securities, Winterflood is able to provide our mutual clients with increased access to liquidity on UK and other European markets.â