Payments management software provider Direct Debit Limited appoints Metia as its UK public relations and analyst relations agency

London - 14 June 2010

Direct Debit Limited, the Bacs-approved payments management software provider, has appointed Metia, the global digital marketing agency, to handle its UK media and analyst relations activities.

Direct Debit Limited has given Metia a mandate to raise its profile. The payments management software provider hopes to make influencers more aware of its products and services and increase brand recognition among potential customers. Metia is looking to support Direct Debit Limited’s business objectives and growth in the UK by developing a base from which the company can rapidly expand into Europe.

Direct Debit Limited's software helps customers such as businesses, public sector bodies and charities to automate and streamline the lifecycle of credit and debit card, Direct Debit and Direct Credit payments process as well as supporting the Faster Payments initiative.

For more than 20 years, Direct Debit Limited has invested significant research and development in its payments management systems, leading to the launch of its market leading payments platform, PayCentre, in 2009. As part of its commitment to innovation, the company recently opened a dedicated research and development facility.

The PayCentre platform complements a comprehensive portfolio of services that includes Bacs-accredited training. As a result, Direct Debit Limited is uniquely positioned to help its customers tackle business pain points and collect and make payments more efficiently.

As the founder of the European Direct Debit Association (EDDA), a network of more than 17,000 individuals from businesses, banks, clearing and settlement mechanisms and regulatory bodies, Direct Debit Limited sits at the heart of the payments community and is committed to furthering the advance of the international payments industry.

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