Todayâs high net worth investors are seeking trusted advisors capable of offering more investment vehicles and effectively managing multiple accounts under one household. Unlike separately managed accounts (SMA), wherein discretion is divided among multiple internal and third party managers, open-architecture overlay utilizes internal and third party investment models.
This helps BB&T to construct investment portfolios tailored to meet its clientsâ objectives. Using SunGardâs WealthStation for financial planning, proposals and household account management which is integrated with SunGardâs AddVantage system, BB&Tâs 350 advisors are now able to view account relationships, perform asset allocation analysis, and create proposals and investment policies at the household level.
Ray Hand, senior vice president and chief execution and innovation officer at BB&T, said, âSunGard helps us provide more comprehensive advisory services to our affluent clients by helping us to show them how their accounts work together to meet long-term objectives. It also helps us mitigate risk across entire households versus each separate account. In addition, SunGard helps us to maximize the use of overlay with the ability to concisely present individual manager analytics as well as across all client accounts through WealthStationâs robust investment proposal generation process.â
Blaine Maxfield, chief operating officer of SunGardâs wealth management business, said, âAdvisors today need to be able to acquire, service and grow their client relationships by providing innovative investment choices through a comprehensive review of their clientsâ investment portfolios. SunGardâs wealth management solutions support integrated overlay to help give customers including BB&T the control and efficiency investors are seeking.â
In addition to WealthStation and AddVantage, BB&T utilizes numerous other SunGard solutions and services including Ambit, AvantGard, EXP, InTrader, Omni, Protegent, Relius, the SunGard Transaction Network, Securities Transfer, SunGard Consulting Services, SunGard Availability Services and Wall Street Concepts.
SunGard is a leading provider of wealth management solutions that help banks, trust companies, brokerage firms, insurance firms, benefit administrators and independent advisors acquire, service and grow their client relationships.