QuICâs new brand represents a significant milestone in the companyâs history: While the company is becoming a market leader, it remains committed to its original ethos of innovation and collaboration with its clientsâqualities that QuIC has developed over time, that set QuIC apart from its competition, and that will remain as the foundation for continued growth.
âAs our growth accelerates, itâs important for us to clarify what lies at the heart of our success and what is giving us our competitive differenceâto ensure these key values serve as the foundation for sustained growth,â stated Nigel Cairns, President and CEO of QuIC. âWith the assistance of our customers, partners and employees we set out on an intensive research and review process. We learned that âDemand Moreâ is at the core of what we do. By demanding more from our technology and people, QuIC in turn empowers banks to demand more from our risk management infrastructure, from speed and performance to customer service and return on investment.â
As part of the process, QuIC engaged in an open dialogue with clients, partners, employees and other stakeholders around the world. In-depth research and interviews were conducted to identify client needs and values, to uncover expectations and requirements of their risk management vendors, and to understand what contributed to QuIC becoming a preferred solutions provider in the competitive risk management marketplace. The response from QuICâs clients to be part of this collaborative process was overwhelmingly positive.
The culmination of insight from the process resulted in the identification of QuICâs Culture of Commitment as the basis for the companyâs current success and key driver for future expansion. In addition to superior technology, QuICâs team of experts, high service levels and responsive culture help to ensure each client project is delivered on time, on budget and according to scope, resulting in quick time to value and extremely high levels of customer satisfaction. Determining that its clients could consistently âDemand Moreâ leadership, speed, innovation and engagement from their relationship with the company, QuIC has formally made âDemand Moreâ its core message.
ââDemand Moreâ is a quick expression of who we are, what we do, and what our clients ask of us,â added Cairns. âOur four values now serve as the pillars of the QuIC brand while our new brand identity simplifies and unites the look and feel across QuICâs technology, services and solutions.â
The âDemand Moreâ statement articulates the heart of the companyâs operations in addition to being incorporated into the new logo to serve as a constant reminder of QuICâs core values and success factors. Coinciding with todayâs announcement, QuIC has relaunched its corporate website.