Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm’s “Magic Quadrant for CRM Multichannel Campaign Management”

London - 5 May 2009

Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) software, today announced that it has been positioned in the “Leaders’” quadrant of Gartner, Inc.’s “Magic Quadrant for CRM Multichannel Campaign Management, 2009” report, by Adam Sarner, published April 24, 2009.

Gartner defines “Leaders” as companies that “consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

“Unica offers the industry’s most complete interactive marketing solution, and we believe our Leaders placement in the Magic Quadrant for Multichannel Campaign Management further validates our position in the global market,” said Yuchun Lee, CEO of Unica. “Today’s marketers face countless challenges as campaign management continues to evolve. Our advanced Interactive Marketing technology supports inbound and outbound communications, both online and offline, helping marketers to better engage customers at the right time and ultimately increase returns.”

Unica’s award-winning Campaign Management solution allows marketers to create, test, optimize, deploy, and measure highly personalized, multichannel communications strategies. Unica Interactive MarketingTM, of which Campaign plays a central role, enables marketers to move beyond batch and blast outbound marketing to personalized customer dialogs by leveraging customers’ past and current behaviours to identify the best marketing message to deliver in any channel at any time.

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