Unica enhances capabilities for On-Demand marketing operations solution

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) software, today announced new enhancements for its on-demand marketing resource management (MRM) solution, Marketing Central. Highlighted by a new Markup tool and improved ease of use, the latest version of Marketing Central expands collaborative features to improve processes for the many thousands of marketers using Marketing Central to manage hundreds of projects every day.

As a large percentage of today’s marketing projects include an online element such as a landing page or micro-site, Marketing Central helps an organisation’s web and traditional marketing departments collaborate enabling them to more quickly and effectively manage reviews, feedback, and approval processes, ultimately building a better workflow. The end results are fewer review cycles, more consistent messages, less mistakes, and reduced rush charges for both on and offline campaigns.

Marketing Central’s new functionality is entirely browser-based and requires no plug-ins, making it more reliable and cost-efficient for marketers to use. The solution enables marketers to quickly and easily markup any type of content—from PDF files for print work and native HTML to MPEGs and other video formats.

“As marketers, we’re always looking for ways to improve and streamline processes from both a cost and a time perspective; this is why we use Marketing Central,” said Debbie Cohen-Abravanel, Web Research and Production Director, at Israeli-based, Aladdin. “The new Markup tool makes collaboration a snap and simplified navigation makes the solution even easier to use; the new scribble feature is ideal for reviews and approvals.”

“With marketing budgets and projects shifting to online channels, Marketing Central’s enhancements further improve processes for interactive and multi-channel marketing communications teams,” said Marcel Holsheimer, EMEA vice president of marketing at Unica. “As a company focused exclusively on the needs of marketers, these new capabilities were developed to help marketers realise best practices and achieve the productivity, visibility, and accountability they want in their departments.”