As a large percentage of todayâs marketing projects include an online element such as a landing page or micro-site, Marketing Central helps an organisationâs web and traditional marketing departments collaborate enabling them to more quickly and effectively manage reviews, feedback, and approval processes, ultimately building a better workflow. The end results are fewer review cycles, more consistent messages, less mistakes, and reduced rush charges for both on and offline campaigns.
Marketing Centralâs new functionality is entirely browser-based and requires no plug-ins, making it more reliable and cost-efficient for marketers to use. The solution enables marketers to quickly and easily markup any type of contentâfrom PDF files for print work and native HTML to MPEGs and other video formats.
âAs marketers, weâre always looking for ways to improve and streamline processes from both a cost and a time perspective; this is why we use Marketing Central,â said Debbie Cohen-Abravanel, Web Research and Production Director, at Israeli-based, Aladdin. âThe new Markup tool makes collaboration a snap and simplified navigation makes the solution even easier to use; the new scribble feature is ideal for reviews and approvals.â
âWith marketing budgets and projects shifting to online channels, Marketing Centralâs enhancements further improve processes for interactive and multi-channel marketing communications teams,â said Marcel Holsheimer, EMEA vice president of marketing at Unica. âAs a company focused exclusively on the needs of marketers, these new capabilities were developed to help marketers realise best practices and achieve the productivity, visibility, and accountability they want in their departments.â