âThe combination of our powerful multi-asset front-end EMS technology paired and deeply integrated with Citiâs Lava Technology high performance ColorBook, ColorData and LavaFlow ECN is a perfect match with TradingScreenâs powerful distribution capability, unrivalled integration of workflow and ease of deployment,â says Michael Chin, President of TradingScreen. âThis transaction represents a very important step towards achieving the stated TradingScreen goal of creating the most significant trading community for large institutional clients across the globe.â
TradingScreenâs flagship product, TradeSmartÂ®, is a customizable front-end GUI (Graphical User Interface) that enables buy-side clients to trade a broad portfolio of financial instruments, around the clock, on any market and with a wide range of counterparties. TradeSmartÂ® is unique in its ability to aggregate multiple-dealers and multiple asset-classes (listed and OTC) onto a single screen format for electronic order routing. Its ASP (Application Service Provider) model enables very rapid deployment and activation of users into live trading and incorporates the most comprehensive and intuitive access to the proprietary algorithmic trading strategies offered by the leading global brokers. TradeSmartÂ® also makes available a number of modules that support other execution and order management activities such as Basket Trading, Pre and Post Trade Analysis, Allocations, Positions and P&L tracking. TradeSmartÂ® connects to all of the leading portfolio and order management systems to ensure complete integration into the workflow of the buy-side institution. Over the past 10 years, TradingScreen has become the system of choice to equip the institutional buy-side trader.
âProviding our clients access to TradingScreen, the leading global multi-asset EMS offering in the market today, will enhance Citiâs leading presence in electronic execution by allowing our clients to maximize their trading capabilities and operational efficiency,â said Shane Swanson, Head of Transaction Services, Lava. âCombining TradingScreenâs EMS technology with Citiâs existing Lava Technology is a win win. TradingScreenâs unique ASP deployment model will provide Citiâs institutional clients around the world with new services and functionalities, including rapid access to one of the deepest and most diverse pools of liquidity.â
Citi and TradingScreen will work diligently to ensure a smooth transition of Citiâs clients onto the TradingScreen platform, utilizing the expertise of Citi's LavaX support team.