Fiserv Awarded “Best Innovation in a Loyalty Program” for UChoose Rewards

Brookfield, WI - 19 June 2009

Fiserv, Inc., global provider of financial services technology solutions, today announced that it was awarded the “Best Innovation in a Loyalty Program” for its UChoose Rewards® solution by Cards International, the card sector’s leading newsletter. The publication assessed applicants based on the development of a truly new and unique innovation for its loyalty program.

“UChoose Rewards is considered one of the stand-out innovations to have emerged in the loyalty market in recent years,” said Victoria Conroy, editor of Cards International. “Fiserv’s offering is timely given the increasingly important role that merchants and smaller financial institutions are playing in the payments space as the larger institutions rein back their investment in their own loyalty programs.”

UChoose Rewards from Fiserv received several nominations from readers of Cards International and also received special commendations from members of the Awards judging panel. “Of all the loyalty offerings that came under consideration this year, UChoose was unanimously regarded as a truly innovative proposition in a very competitive category,” said Conroy.

UChoose Rewards from Fiserv is a rewards and loyalty product that provides rewards capabilities for financial institution clients. The ability to allow clients to choose from merchant-funded or issuer-funded programs—or a blend of the two—to meet their specific profitability objectives speaks to the innovation of UChoose Rewards; as does its emphasis on local merchant recruitment, which enables clients to nominate smaller-scale neighborhood merchants to participate along with national chain stores. UChoose Rewards enables clients to build programs based on the wants and needs of their cardholders, with options for debit, credit and opening an account. In addition, financial institutions have the opportunity to give customers the ability to combine points earned for all their bank or credit union accounts.

“This recognition from Cards International reinforces Fiserv’s momentum in the loyalty rewards market," said Rahul Gupta, president, Card Services, Fiserv. “UChoose Rewards gives our financial institutions the ability to create a rewards program that fits their needs. Adding points for debit card usage is an especially important area right now, because it allows financial institutions to reward account holders for one of the fastest growing payment methods. It reinforces customer relationships, and everyone wins.”

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