âBanks, processors and telcos anticipate customer-centric payment solutionsâ, - comments Wim Pardon, Managing Director of OpenWay Belgium. âA good example is WAY4 Customer Profile, highlighted by Gartner. It manages ATMs, kiosks, Internet, mobile and other interactive client-oriented self-service channels. Personalised services improve customer payment experience, and empower targeted sales and marketing campaignsâ.
To be included in the Gartnerâs report âMarketScope for Multiregional Card Management Softwareâ, a vendor had to have at least 30 production customers in 2 or more main world regions. The software had to support major card programs, account types, issuing and acquiring functionalities. Gartner evaluated vendors based on geographic and offering strategy, product quality, customer experience, innovation and other criteria. Customers were interviewed by Gartner as part of the Gartner research methodology.