Hexaware launches refocused brand identity

Mumbai - 22 July 2009

Hexaware Technologies, a global provider of IT & BPO services and consulting, today unveiled its new brand identity that focuses on the key value it provides to its stakeholders. The tagline of this brand identity is- ‘Your Success is Our Focus’.

Hexaware functions in key domains such as banking, financial services, insurance, travel hospitality, transportation, logistics, manufacturing, healthcare and life sciences. Hexaware has always believed in and is perceived as a Company who has focused on a few areas and has been the best in them. The expertise and its trusted partner approach have been the key ingredients that have ensured success for Hexaware’s customers. In a fiercely competitive scenario, the tagline “Your Success is Our Focus” captures this essence and communicates the focus that Hexaware lays on being the trusted partner for its customers.

The contemporary identity was unveiled at Hexaware’s Chennai campus in Siruseri. Speaking on the occasion, P. R. Chandrasekar, CEO and Vice Chairman, Hexaware Technologies Ltd. said, “The refocused brand identity succinctly captures the essence of what we at Hexaware firmly believe in. With this launch, we hope to reiterate this message to all stakeholders, be it clients, employees, investors or shareholders. We will strengthen the Hexaware brand as a respected industry leader.”

“The brand identity was arrived at, after an extensive research and analysis; the purpose being to encapsulate core benefits that matter the most to our customers,” stated Amit Varshneya, Vice President, Marketing, Hexaware Technologies. “The research clearly indicated that customers prefer trusted experts who would partner with them as their vendors over generalists or low cost resources.”

The Company is structured along verticals and horizontals that it focuses on. The new brand identity will help the Company communicate its compelling value proposition and competitive edge much more clearly to customers.

Founded in 1990, Hexaware today maintains seven state-of-the-art development centers – four in India and one each in Germany, USA and Mexico, and offices in North America, Europe and Asia Pacific, and employs around 5200 workers globally. Hexaware is a publicly listed company, with its shares being quoted on the Mumbai and National Stock Exchanges in India and as GDRs in London and Luxembourg stock exchanges.

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