Independent analyst firm cites Unica as a leader in Web Analytics

London - 26 July 2009

Unica Corporation (Nasdaq: UNCA), today announced that independent analyst firm Forrester Research, Inc. has named Unica a leader in The Forrester Wave: Web Analytics, Q3 2009 (July 2009). Unica’s award-winning web analytics solution, Unica NetInsight, scored highest overall for Product Strategy.

According to Forrester, recent US Web analytics adoption metrics “illustrate that web analytics has become ubiquitous among enterprises doing business online. In fact, web analytics is the de facto standard by which digital marketing performance is evaluated. While the majority of the market is still catching up in this regard, web analytics technologies have the potential to propel enterprises beyond mere measurement to automated actions triggered by the data collected. Leading venders are facilitating this capability by evolving their web analytics platforms to collect Web data and to support the confluence of multiple data sources for integrated analysis.”

Forrester’s detailed evaluation of web analytics vendors was based on 105 criteria; its assessment of Unica notes that NetInsight is one of the most flexible and customisable offerings evaluated. Unica enables these capabilities in part through its use of an open relational database that extends beyond web analytics to support its broad set of interactive marketing solutions that acts as the conduit for offline data integration. NetInsight excels at reporting and analysis, scoring perfect marks in the categories of scenario/funnel analysis, visitor segmentation, and ad hoc analysis — all of which are offered through its standard pricing.”

The report continues, “Unica is demonstrating its commitment to the web analytics offering via product enhancements and deeper integrations with its overarching set of marketing solutions. Because of its unique set of marketing capabilities, the company is well positioned to infuse traditional campaign management with web data, thereby elevating enterprise marketing capabilities through holistic customer intelligence.”

“We are pleased to be recognised as a leader in the Forrester Wave for web analytics, which reflects the strengths of our technology, our strategy, and our growing market presence,” said Yuchun Lee, CEO, Unica. “As Forrester notes, ‘web analytics is the decisive tool for online customer intelligence,’ and we feel that NetInsight’s differentiating capabilities, coupled with our Interactive Marketing platform, empowers marketers to achieve success.”

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development