The research, conducted by marketing research firm Analytica Inc., surveyed 2,608 consumers for their attitudes about shopping online and their reasons for choosing the payment methods they use. The findings indicated that consumers remain concerned about the security of their personal information when shopping online:
â¢Of respondents who had never purchased on the Internet, 43.5 percent gave security concerns as the reason.
â¢Among those who rarely shopped online, 26.4 percent cited security as the reason they did not do so more often. Security was the second most commonly cited reason, behind a preference for the in-store shopping experience.
The NYCE study asked whether respondents would be interested in trying a secure payment method offered by their financial institution. Even those who rarely or never shop online now indicated interest in such a solution:
â¢Eighteen percent of those who had never purchased anything online indicated they would likely try online shopping using a secure payment method offered by their financial institution.
â¢Among those who rarely shopped online, 27.6 percent indicated they would likely make more purchases using such a method.
â¢Nearly half (49.9 percent) of the frequent Internet purchasers who were reached for the survey online indicated they would consider replacing their current method with one offered by their bank or credit union, as long as they felt it was safe and secure.
âWe have found that consumers are not necessarily loyal to the online payment options available to them today,â said Steve Rathgaber, president, NYCE. âThis is good news for financial institutions that would like to keep consumersâ demand deposit accounts central to their payment relationships. Offering an online payment method gives institutions the potential not only to generate new revenue by encouraging consumers to make more purchases, but also to solidify their relationships with the people they serve.â
In 2008, NYCE introduced SafeDebitTM, a secure Internet purchase solution. The SafeDebit solution enables consumers to pay for Internet purchases directly from their deposit accounts without disclosing their debit card information online. The system validates shoppers through their online banking credentials, and generates a pseudo card number for one-time use on a merchantâs site.