Dominic Smith, marketing director, Cerillion Technologies, says: âDriven by the necessity to develop and sustain their customer base, grow average revenue per user (ARPU) and lower capex and opex, operators have reached the critical point where they must embrace the convergence of their prepaid and postpaid platforms.â
âUntil now, this migration has been held back by the lack of a coherent infrastructure or methodology,â he adds. âThe development and launch of TCA helps remove these barriers, giving operators the platform they need to put true convergence into practice.â
Cerillionâs TCA has the flexibility to allow operators to pick and mix components from both billing vendors and network suppliers, utilising standards-based interfaces such as Diameter to fulfil the integration. It also supports phased deployment and upgrades, with real benefits being delivered at each stage on the path to total convergence.
With TCA, Cerillion is helping operators to achieve business improvement at all layers of the Telecom Application Map, covering sales and marketing, product management, customer management, service management and resource management.
âPrevious convergence models have been largely geared to a one-size-fits-all approach,â says Louis Hall, chief executive officer, Cerillion Technologies. âWe believe that our approach is completely different.â
âOur flexible TCA framework reflects the fact that each operator faces a different set of challenges specific to their own market,â he adds. âWith this in mind, we have focused on enabling operators to deploy convergence in a way which suits their individual business rather than one dictated by the vendor.â