Through its innovative online discussion forum, IT2 Connect gives IT2âs client-base the opportunity to communicate with other IT2 users, share experiences and ask for tips and advice. It will also enable users to post questions to IT2 and allow free, direct communication between IT2 and its clients.
Digital âword-of-mouthâ techniques such as blogs, discussion forums and social media sites are increasingly being used by large corporate institutions for business-to-business marketing efforts to engage with their customers in the market and help the business strategy decision making process.
IT2 Connect is accessible via the IT2 website, allowing clients to log-in to a secure web portal and access the latest information about IT2âs product roadmap, community newsletters, information about the companyâs annual user conference, as well as a range of whitepapers, case studies, and press releases. In addition, users can access information on IT2âs training course academy as well as logging and tracking technical support incidents and enhancements.
The new online resource centre was demonstrated at IT2âs Annual User Conference held in London. The Conference is one of the largest of its kind, bringing together over 70 of senior treasury industry professionals to exchange and debate ideas about the current state of the treasury industry.
Kevin Grant, CEO of IT2 Treasury Solutions, said: âWe are committed to putting our clientsâ needs first, and the whole company is focused on delivering service and quality that are second to none. A vital part of this is how IT2 as a company engages with its client base and we see IT2 Connect as the perfect tool for this interaction. IT2 Connect will enable us to act on the intelligence we gather and drive real and positive change in our business to the benefit of all our customers.â
Kevin continued: âIn consulting our clients, electronic bank account administration and SWIFT, for example, have been identified as two pressing issues they will need to respond to over the medium term. Our engagement with clients has allowed us to anticipate this need and we are already evolving our product suite to help our customers respond to these challenges.â