The specialist venue, aimed exclusively at the foreign exchange industry, was founded by a group of senior FX market participants frustrated that current social media tools, while extremely powerful, didnât suit their needs, and so today presented its preview
Home and pre-registration page.
Stefan Basiuk, one of the 6 co-founders of LTFX, commented, âWe have been actively involved in the FX market for many years and we feel that the time has now arrived to create a Digital Community that will unite the whole FX industry, in one place. All market participants - whether drawn from the Interbank, Hedgefunds, Corporate or Retail FX sectors, and indeed service providers - require a service tailored specifically to their needs, which will enable them to form new trading relationships, discuss and collaborate, exchange trade ideas, gossip and promote services, on a global basis."
Jon Vollemaere, a further co-founder, added, âThere are many non-FX specific websites that those in the FX markets follow to access
participants or promote their business. It can be time-consuming and costly to both target and maintain a presence across such a large
number of non market venues. Like my peers, I am interested specifically in the FX markets: the letstalkfx.com site provides its
members with a single, convenient place to do business and ensures that they are able to connect with one another, wherever they are in the world. We are bringing leading social media technology tools to the world biggest trading marketplace.â
Social media tools + trading community = LTFX
Letstalkfx.com will go fully live in Q1 2010.