Travelex Chooses New Communicator For Email Marketing

16 December 2009

Travelex, one of the world’s foreign exchange and business payment specialists, has chosen the new version of the Communicator® Enterprise Email Management platform from Communicator Corp, to manage email marketing communications in support of its prepaid Cash Passport™ product.

Travelex, who have worked with Communicator Corp since 2007 and are committed to providing the highest levels of customer service, see email communication as an important element of their customer and prospect relationship management strategy.
Laura Loades, Global Marketing Manager, Cash Passport, from Travelex said: “Communicator® is the perfect tool for allowing us to email our customers with targeted promotions and newsletters that are tailored to the specific needs of our customers”.

The latest version of Communicator® integrates and manages online customer data from all business processes and channels into a single enterprise view. The enterprise level system’s “superior relational data structure” integrates information from all customer touchpoints enabling users to unlock the full value of their data. Organisations can perform thorough enterprise-level web analytics and behavioural data-modelling. This empowers users, such as e-marketing managers to innovate their future enterprise-wide, customer segmentation strategies; dynamically building ever more engaging messages or campaigns and constantly improving data quality over time.

John Readman, Sales and Marketing Director of Communicator Corp, is impressed by the commitment Travelex makes to maintaining first-class customer communication. He notes; “Travelex has an unrivalled reputation for delivering superior services to travellers across the globe. They have earned this reputation by investing wisely in systems and technology that put their customers first. Email communication is a perfect tool for strengthening customer relationships and maintaining best practice in customer lifecycle management. We are delighted that Travelex has chosen Communicator Corp and look forward to continuing to work closely with them in the future.”

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