The unveiling of the new brand identity coincides with an important milestone as PIC Solutions enters its 10th anniversary of service on 1st October 2008. This step further highlights PIC Solutions evolution, signalling a new era for the company.
The new brand identity involves changes to the PIC Solutions logo, corporate tagline, website and marketing literature. The new corporate tagline, âProfitable decisionsâ, reflects PIC Solutions dedication to delivering products and services which provide customers with the ability to achieve new and improved business benefits. Already, the leading provider of integrated customer management solutions in emerging markets, the new brand identity embodies the PIC Solutions commitment to continue providing unsurpassed client satisfaction, international best practice solutions and optimising the credit life cycle.
Stephen J. Leonard, Chief Executive Officer of PIC Solutions, comments, âWe have grown substantially in recent years, expanding both the area of our operations and range of products and services. We are also proud to announce the launch of our new website as an integral part of our re-branding, which will provide easy access to invaluable industry information. This re-branding expresses our unique understanding of the credit risk industry.â