Macalla powers permanent tsb's Text Banking service

Dublin, Ireland - 23 September 2008

Macalla, leader and innovator in mobile payment solutions, has announced the launch of permanent tsb's mobile banking solution powered by the Macalla Platform.

"We choose Macalla because of its combined mobile and banking experience. Our decision was a wise one as at each phase of the project their expertise was invaluable," said Tim Bicknell, Head of Current Accounts and Online Development, permanent tsb. "An initial mobile top-up service was successfully launched in December 2007 and has proven to be a popular service with our customers".

"permanent tsb's Text Banking solution went live at the beginning of July. Customer registrations for the service have been very successful and customers' feedback is extremely positive," said Eamon Martin, Manager, Online Development & Mobile Banking.

Customers register for Text Banking via permanent tsb's Open24 service. All they need to do is supply their mobile phone number and provider, whether account is pre- or post-paid and nominate their default permanent tsb account. A 5 digit security access code is then sent by SMS. This code is used by the customer to confirm any future transactions.

Six services are currently available:
1. Request a balance enquiry
2. Request a mini statement
3. Transfer funds between own permanent tsb accounts
4. Pay a utility bill (gas, electricity etc.)
5. Mobile top-up
6. Text alert
o If a lodgement of e1,500.00 or more has been made
o If a withdrawal of e1,000.00 or more has been made
o Recent transactions brought available balance within a specified level (minimum e100.00)

"The availability of mobile banking is growing very quickly throughout the world, and is proving to be a very popular service with banking customers." said Niall O'Cleirigh, CEO Macalla. "Recent European research shows that the adoption of mobile banking is expected to increase from 6% today to around 25% by 2010. Permanent tsb is definitely ahead of the game."

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