Following a rigorous competitive bid, New Access SA was chosen by Bank Julius Baer & Co. Ltd to equip their Singapore, Hong Kong, and Dubai offices with BranchÂ®, a best-in-class integrated banking platform for client acquisition and relationship management. Julius Baer decided on the new front office system after a rigid selection process.
BranchÂ® will initially serve a large number of users to automate and manage their daily activities with private banking clients. The system achieves significant increases in productivity and will allow maintaining high client satisfaction.
An Asian presence through New Access Asia Pte, highly qualified support, training and implementation teams, proven knowledge of banking business lines and activities, as well as a state-of-the-art technology base were the main strengths of New Access. New Accessâ powerful proprietary framework based on Microsoftâs .NET technology was also a key element in the decision making process. Steve Chu, Managing Director of New Access Asia Pte, states: âBranchÂ® equips the user with the most technologically modern front office system for client management, while enhancing the traditional craft of private banking.â
Jean-Philippe Bersier, Vice President Sales at New Access SA, is delighted by the selection of BranchÂ®: âThis contract clearly justifies our recent international expansion strategy and confirms our product and solution positioning in a very competitive market.â