Dialogue is expanding its global reach and offering cross network mobile payment services to all vendors selling products and services over the mobile web in Norway and Sweden. This WAP billing solution is currently available for one-off purchases, and set to extend to subscription services in Quarter 1 2009.
To aid this growing market, streamlined mobile payment solutions are needed to allow mobile content sellers to successfully target this increasing customer base. Norway and Sweden have a combined population of 14m and mobile penetration is predicted to reach an estimated 122.5% by 2010.
Guiom Peersman, managing director at Dialogue Communications explains: âSweden and Norway both have thriving mobile markets at present and many of our customers have expressed a desire to move into the Scandinavian region, where large numbers of mobile users are embracing the mobile internet, just as the UK market has. We are delighted to be able to provide our customers with an easy to use billing solution, to allow them to capitalise on this multi-million pound market.â
âWe are always looking to expand our international capabilities and by launching our services in parts of Scandinavia, it will enable us to reach a new market and grow the business further.â
Dialogue has designed its mobile payment framework, which can be integrated into its Mobile Site Builder tool, in both Swedish and Norwegian. The framework allows customers to design their own mobile internet sites and charge customers directly to their mobile phone bill.
The company currently provides mobile payment services in the UK, where it is at the forefront of payment initiative Payforit developments, as well as in Spain, one of the largest mobile markets in Europe, and in Australia where mobile payment solutions are rapidly developing. Dialogue is also looking to launch its billing solutions in other regions around the globe in the coming months.