One of the biggest challenges facing software companies serving the complex financial markets is to decide âWhen and Howâ to take the business across the Atlantic. The rewards for those who succeed in establishing a sustainable and profitable operating unit are obvious; but the risks, costs and effort required to achieve that goal, see many fail along the way.
For vendors focused on growth, establishing a presence in the US and Europe is a must. But the options for achieving this are few and rarely balance cost, risk and control into a winning strategy. E2Wâs service combines the ability to deliver, on demand, the range of skill sets required for success, coupled with a collaborative approach to getting started in a new territory.
Customers of E2Wâs new service will
â¢ be able to demonstrate to potential clients a level of commitment to the local market.
â¢ draw on the range of skill sets within E2W that combine into a winning team.
â¢ Monitor progress against KPIâs and work to an agreed business plan.
Joe Bellofatto, E2Wâs Country Manager in the US, comments âSince opening our own office in the US, we have helped a number of our UK clients establish themselves in the US market. We have combined this expertise with our own extensive understanding of the client and their needs in the local market to develop an innovative service that has already proven itself.â
Mark Freed, E2Wâs Director responsible for this initiative, remarks âMany will recognise the issues and potential risk of entering a new market. Our people and our business framework are a winning âblueprintâ for achieving long term success in overseas markets. We are sure our service will become a standard. We allow Managers to focus on the development of their business in their home territory, in the knowledge that E2W are doing the same and are equally motivated building it in New York or London.