âMarketcetera has a growing client and prospect base that includes hedge funds, liquidity venues, brokerage firms and other financial services institutions headquartered in New York and in the UK,â said Graham Miller, CEO. âIn order to continue scaling to meet the demands of these companies, we needed a sales executive with a proven track record on Wall Street and a deep understanding of trading technologies. Brian has the experience, relationships and the depth of knowledge to exceed client expectations and cultivate new opportunities for us in this marketplace.â
As head of sales for EdgeTrade, an agency-only broker and provider of electronic trading and execution services for financial institutions, Roberti directed sales efforts that drove dramatic revenue growth and led to the companyâs purchase by Knight Capital in January 2008. Working closely with the CEO and CTO of Advent Software, a leading provider of investment management software for financial institutions, Roberti developed and directed the initial sales team that sold Geneva, Adventâs global investment management and accounting solution, to early adopters and established it as a huge growth engine for the company. As head of strategic partnerships and accounts, Roberti directed the firmâs strategic relationships with Merrill Lynch, SEI Investments, SunGard and others. Prior to Advent Software, Roberti served in IBMâs Wall Street practice where he managed global account teams servicing large sell-side institutions.
âThe current turmoil in the financial markets has created new opportunities for both technology providers and financial institutions,â Roberti said. âAgility is paramount for todayâs financial firms to navigate effectivelyânot just in day-to-day operations, but right down to the challenge of best execution, which is often determined in milliseconds. This demands that the financial firms must be able to rapidly test and deploy their trading strategies to becomeâand to remainâcompetitive. Providing a flexible, cost-effective open source solution will deliver tremendous value to these market participants. It is an opportunity that I am extremely enthusiastic about.â
Roberti holds a BS in Mathematics from the State University of New York in Albany and NASD/FINRA Series 7, 63 and 24 licenses, and he resides in New York City.