Ian Murrin, Founder and CEO of Digiterre says: âThe third quarter of 2008 has been one of Digiterreâs most successful quarters to date; Digiterre has seen a 37 per cent increase in Q3 2008 year-on-year revenues.â
A significant proportion of this growth is attributable to new sales of Digiterreâs workflow and relationship management system dCRM, both to recent start-ups and to larger, more mature hedge funds and investment managers.
Digiterre has implemented dCRM in three new hedge funds in the third quarter alone.
âThese new firms recognize the importance of implementing a CRM system early on so that their IR teams can deliver the sophisticated level of investor servicing required by todayâs investors,â says Murrin. âNew launches review many systems and speak extensively to the prime brokers and almost all are selecting dCRM as the product of choice based on their research.â
âLarger, more mature hedge funds and institutional asset managers see the need to provide a single view of investor performance and behavior at a glance,â says Murrin. âIn particular they want to see the current valuation of each investorâs holdings by share class, their full transaction history and their liquidity profile. dCRMâs Fund Flows Module produces these reports literally at the touch of a button, hence the strong demand for the product among institutional class managers.â
And given the continued market volatility and uncertainty among investors, Digiterre sees this trend accelerating well into 2009.
âDespite the market upsets Digiterre is confident that firms will continue to recognize the importance of implementing a verticalized CRM that goes beyond basic address book functionality to facilitate optimized investor servicing while addressing the issue of investor risk,â says Murrin.