CorrectNet, Inc., a market leader in information delivery and reporting applications for many of the worldâs largest investment management firms, and ProTrak International, a recognized innovator and leading provider of CRM solutions for the alternative and traditional investment management community, today announced an out-of-the-box integrated solution for hedge funds. The turnkey solution equips hedge funds with streamlined, web-based information delivery that facilitates more detailed, frequent and customized information for investors, as well as prime brokers, fund administrators and other counterparties.
The offering creates a best-of-breed solution that integrates critical client relationship management (CRM) data in ProTrak with CorrectNetâs web-based reporting and data aggregation services. At the front end, a hedge fundâs investor relations group can now use ProTrakâs CRM solution to manage investor access and reporting to their CorrectNet web portal: Changes or adjustments can be made directly from ProTrak, eliminating the need for duplicate copies of investor records and data. The deep integration of the two platforms delivers a rapid deployment solution that gives hedge funds ultra-secure, high-end web distribution combined with improved CRM, entitlements and personalization.
âHedge funds are struggling to efficiently meet the demands of investors, particularly institutional investors, for greater transparency and more frequent and customized reporting,â said Bob Miller, CEO of CorrectNet. âTo meet this demand in an operationally efficient way requires that the often complex relationship, entitlement and other content stored in a firmâs CRM systems be integrated with core reporting and information delivery platforms. ProTrakâs advanced CRM capabilities, flexibility and stellar client reputation â combined with CorrectNetâs vision that asset managers need to institutionalize and integrate their information management systems â made ProTrak the leading choice for partnering in high-end CRM.â
The depth of integration, specific implementation, and turnkey functionality creates major cost savings and efficiency benefits for hedge fund clients on both sides of the partnership. The deep integration between the two platforms means that all of the entitlement-based information in ProTrakâs CRM solution, including performance data, investor details and manager communications, are automatically transmitted to the hedge fundâs investor servicing website provided by CorrectNet. Hedge funds will see immediate benefit, with reduced time spent on administrative tasks, standardized, rapidly delivered information and improved investor servicing.
âWe see this partnership as a win-win for all of our clients. Combining the ProTrak Advantage best-of-breed CRM solution for alternative asset managers, with CorrectNet, the proven leader in client reporting/web portal solutions, provides our clients with a fully integrated out-of-the-box solution to meet all of their current and future CRM and client reporting needs,â said Simon Koziel, President of ProTrak International.
ProTrak and CorrectNet will roll out the new solution immediately to clients. Both companies are exploring extending the solutionâs features and services as the partnership evolves.