Jaymie Scotto & Associates, a PR & Marketing firm for the telecommunications industry, awarded Comarch with first place at the fourth JS&A Top EXPO Marketing Awards, which took place at the COMPTEL PLUS Spring 2008 Convention & EXPO.
The JS&A Top EXPO Marketing Award recognizes the top three COMPTEL PLUS exhibitors who have creatively promoted their booth presence to the COMPTEL PLUS' targeted marketplace. These top exhibitors were selected according to the amount of Marketing Credits they accrue before and during the COMPTEL PLUS trade show. Exhibitors earned these credits by arranging meetings at their booth, posting show information on their websites and in their newsletters, distributing free EXPO passes to their prospects, staffing their booth during all hours of the EXPO, and other creative marketing and communication initiatives. Comarch won first place for marketing efforts in promotional actions at the Comptel Show.
We plan our marketing actions before each event very carefully. A team of professionals prepares a plan and keeps to the event marketing strategy by sending personalized invitations to trade show customers, creating dedicated websites and posting information to various IT and telecommunications media outlets â says Dariusz Ner, Vice President, Business Development, Comarch Inc.