For 2007, TheMarkets.com reported a firm-record 94% renewal rate on subscriptions to its research platform. Since its launch, the platform has consistently achieved better than 90% renewal rates, reflecting customer loyalty among the leading buy-side firms using the product, including 77 of the worldâs largest 100 hedge funds, 38 of Europeâs 50 top asset managers, 20 of the 25 largest U.S. asset managers and 32 of the worldâs 50 biggest private equity funds. Additionally, existing accounts significantly expanded their subscriptions to include new teams, offices and countries. One client, Pioneer Investment Management, which has used TheMarkets.com for over five years, deployed TheMarkets.com in offices in ten countries across three continents in 2007.
Also last year, TheMarkets.com enhanced its research platform, launching TheMarkets.Bullseye, a search engine and alerting system, developed in partnership with InfoNgen, that combines research content with news and blogs. John Barrett, a senior equity analyst at Columbia Management and subscriber to TheMarkets.com for the past four years, notes, âI use TheMarkets.com all the time. It has the global research, estimates and models I use in my analysis and its robust searching capabilitiesâespecially watchlistsâmake that content easy to find. Bullseye has made my watchlists even more helpful; it pulls news from a huge number of sources and puts it right alongside my research. In short, Iâm getting more relevant content and spending less time searching for it with TheMarkets.com.â