âWe are proud to present our new branding as it symbolizes the exciting evolution of the company,â said Steffen Gemuenden, RTS Co-CEO. âThe logoâs three horizontal bars represent high performance, robustness and innovative engineering - what RTS believes to be the three pillars of a successful trading solution. The dynamic shape of the logo represents a company on the move, continually reaching to develop state-of-the-art technologies to help clients gain a competitive edge.â
The new focus is about much more than a logo, he added. The company has also refined its message about its product offering, emphasizing the client-focused approach to developing comprehensive trading solutions. âWe want our clients to focus on trading while we take the lead on the technology and efficiencies that meet their trading needs,â Gemuenden said.