Calsoft Announces Appointment of New Vice President of Global Marketing for Calsoft Labs

11 March 2008

Calsoft Labs, a wholly owned subsidiary of California Software Co. Ltd. (Calsoft) listed in India on the NSE (cali.ns) and BSE (, is pleased to announce the appointment of Sanjiv Pande as its new Vice President of Global Marketing. Sanjiv graduated with a B.E. in Electronics & Communication Engineering from Birla Institute of Technology, Ranchi.

In this very important role, Sanjiv will be defining and implementing the marketing strategy for Calsoft Labs globally. He has more than sixteen years of experience in Marketing & Sales in the IT industry. He brings to the table rich experience across diverse markets, having worked extensively in India and Europe for companies like PCL, Datamatics, Blue Star Infotech and Hughes Software Systems. Prior to joining Calsoft Labs, Sanjiv was the head of global marketing at Aztecsoft Limited, responsible for strategic marketing, marketing operations and corporate marketing. At Aztecsoft, he architected and executed corporate go-to-market strategy, services packaging and positioning, demand generation, bid management, corporate communication as well as branding.

“We are pleased to announce Sanjiv’s appointment as VP – Marketing for Calsoft Labs,” said Mr. S (Sam) Santhosh, CEO and MD of Calsoft. “Sanjiv’s extensive experience and reputation in the IT industry will be a strong asset for us and will enable him to effectively lead Calsoft Labs’s market penetration through its next phase of growth and development.”

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