SAS' strength is its ability to tie together key components of the MRM process including planning, development, measurement and optimisation of marketing initiatives.
"SAS' focus on advanced analytics and advanced planning will redefine MRM," said Jeff Levitan General Manager, SAS Customer Intelligence. âThe intelligent application of analytics is a competitive differentiator for SAS customers. SAS helps marketers make smarter marketing resource decisions.â
SAS customer Cigna Healthcare praises SAS softwareâs ability to efficiently create reports and optimise its clientsâ healthcare.
âToday our business is much more than simply managing claims â it is a catalyst for improving member health and associated costs,â said Tamin Ahmed, vice president of Informatics at CIGNA HealthCare. âOur ability to process, analyse and act on data is vital to helping engage our members effectively and efficiently to optimise their healthcare options. With SAS, weâre better able to implement solutions quickly to track marketing metrics and manage marketing performance. Using SAS we can save considerable amounts of highly specialised IT resources through flexible solutions developed and maintained by business resources. Best of all, the applications are easy for everyone in our company to use.â
SAS continues investing in marketing resource management with plans to continually improve content management and workflow capabilities in 2008 and beyond.
[i] Gartner Research. âMagic Quadrant for Marketing Resource Management, 1Q08,â by Kimberly Collins, 3 March 2008.
[ii] Gartner Research. âMagic Quadrant for Multi-Channel Campaign Management, 1Q07,â by Adam Sarner, April 6, 2007.
[iii] Gartner, Inc., âMagic Quadrant for Customer Data Mining, 2007â by Gareth Herschel, May 4, 2007.
[iv] Gartner, Inc.. Magic Quadrant for Business Intelligence Platforms, 2008, James Richardson, Kurt Schlegel, Bill Hostmann and Neil McMurchy, February 1, 2008.