Zeus Technology Named a CRN Emerging Tech Vendor for ZXTM

8 July 2008

Zeus Technology, a leading provider of application delivery controller software announced it has been selected by Everything Channel as a CRN Emerging Tech vendor for its ZXTM software. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Zeus Technology’s channel partners can offer their customers a flexible, scalable solution as it is the only software application delivery controller available on the market and is flexible enough to meet the requirements of any organization’s deployment environment, whether dedicated appliances, standard servers, blades, or virtualized environments.

Designed to provide partners with the training, tools and marketing support needed to deliver advanced application delivery software to their customers, the Zeus Accredited Partner Program offers resellers revenue-driving programs and includes technical and pre-sales training, privileged access to Zeus systems engineering team, and full marketing support to generate visibility and actionable sales leads. The program also provides pre-qualified leads from Zeus' sales and marketing team.

Zeus' partners also gain from the benefits that can be reaped from selling software rather than hardware as customers increasingly prefer on-demand solutions such as Zeus Technology’s software.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include, the technology is superior to other products in the market segment; the technology compliments a solution providers’ existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.

“We are honored to have been named a CRN Emerging Tech Vendor,” said Paul Brennan, CEO and Chairman of Zeus Technology. “Our focus is on our partners and helping them achieve their business objectives through our supported channel partner program and being on CRN’s list validates our promise.”

Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company’s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

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