SAS in Leaders quadrant for customer data mining applications

4 July 2008

SAS, the leader in business intelligence and analytics, is in the Leaders quadrant of Gartner Inc.’s Magic Quadrant for Customer Data Mining Applications, which it considers recognition for its success using descriptive and predictive analytics supporting marketing, sales and service functions to solve business problems.

According to Gartner, Leaders are vendors that can meet the majority of requirements for most organisations. Not only are they suitable for most enterprises to consider, but they also have a significant effect on the market's direction and growth.

Hundreds of companies globally – including American Honda Motor Co., Daimler Chrysler, The Dow Chemical Co., Eli Lilly and Company¸ Hartford Life, Healthways, RCI Global Vacation Network, Telstra AP, Verizon Wireless, and The World Wildlife Fund – use SAS® data mining for CRM initiatives.

"In turbulent economic times, organisations making multimillion-dollar decisions must use the best software solutions and tools at their disposal to reach decisions,” said Jim Davis, Senior Vice President and Chief Marketing Officer at SAS. “We are in our 32nd year supplying analytics, adding deep industry knowledge and delivering proven results. Customers count on SAS for innovative solutions that solve business problems and reveal new opportunities.”

The world's most powerful data mining solutions – which include SAS Enterprise Miner™, SAS Text Miner,SAS Model Manager, and SAS Scoring Accelerator for Teradata– allow organisations to explore large quantities of data and discover relationships and patterns that lead to proactive decision making. Today’s news follows 2008 announcements of significant enhancements to award-wining SAS Enterprise Miner; SAS software’s in-database capabilities with partner Teradata; and SAS’ acquisition of Teragram to enhance SAS’ own robust text mining capabilities.

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development