Joybook sales fuelling extraordinary Middle East market growth for BenQ

UAE - 30 July 2008

BenQ Joybook registers 60 per cent growth in first half 2008

BenQ’s Joybook range has made a strong charge into the first half of the year and continues to make strong inroads into the Middle East’s retail and dealer markets following its introduction earlier this year. Sales figures reflect an increase over 60 percent between the first and second quarters of 2008.

“BenQ is perfectly on track, and all working well, we anticipate an overall sales growth of 60 percent in the second half of 2008. We take pride in our products and our approach being vastly different to those of our competitors that we are seeing the market react positively to that,” said Manish Bakshi, General Manager, BenQ, Middle East and Africa.

“Going forward BenQ is pursuing an aggressive growth strategy which includes the release of some exciting products as well as continuing to increase our retail presence across the MENA region.

Middle East Sales growth has been further enhanced with the launch of the stylish S32W, S32B and A53 Joybook models. These models feature 13.3” &15.4” widescreen displays, a smooth body with contoured lines and a laminated colour metal coating.

Despite being a new entrant, BenQ Joybooks have a strong presence in the retail segment in UAE, KSA & Egypt. The entire range of Joybook modes are available in most of the retail & dealer outlets including Sharaf Digital, Emax, HyperPanda, Techlink & Computer Plaza in UAE, Carrefour, Spinneys, Compume & Hyperone in Egypt and Emax & Electro outlets in KSA. Soon BenQ Joybooks will be available in Jacky’s outlets also.

“Our success in the Retail & dealer market is proof of the fact that our technological innovation is backed by good channel management and the right product and pricing mix,” Bakshi said.

BenQ has partnered with leading IT distribution companies across the Middle East including BDL, Saudi Global Computers, International Business Systems and Doha Communications to achieve its growth targets.

“In the retail sector consumers are responding positively to our strong branding which is supported by frequent road shows and the utilisation of our unique BenQ displays in retail outlets,” stated Bakshi.

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