CDC Software Launches Newly-Designed CRM Platform Based on Microsoft.NET Technology

Hong Kong, Atllanta - 28 July 2008

Pivotal CRM 6.0 Offers Task-Based Navigation, Embedded Microsoft SharePoint and Office Applications, Easy Customization, Smart Client

User Interface, High User Adoption and Low Total Cost of Ownership

CDC Software, a wholly-owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software and services, today announced the general availability of Pivotal CRM 6.0, a newly-designed customer relationship management (CRM) platform based on Microsoft.NET technology that provides task-based navigation, embedded Microsoft SharePoint and Office applications, easy customization, a smart client user interface, high user adoption and a low total cost of ownership.

Pivotal CRM 6.0 is a significantly redesigned platform that provides users with out-of-the box, task-based navigation, forms and portals that have the look and feel of Microsoft applications and which have the ability to model complex workflow. Pivotal 6.0 is highly-integrated with Microsoft Outlook (including calendaring, task and email capabilities) within the platform, allowing users to complete much of their daily work without having to leave their CRM system. The new features of Pivotal 6.0 provide easier customization, enhanced searching and reporting capabilities, the flexibility to conform to an organization’s way of doing business and ease of use, all of which potentially results in increased user adoption and overall higher worker productivity.

A customer for more than six years,, the nation's largest online recruitment and career advancement source for employers, recruiters and job seekers, is implementing Pivotal 6.0. According to Mark Williams, CRM architect and team leader at, “I am amazed at how well Pivotal 6.0 integrates with Microsoft Office, particularly with Outlook. I was able to configure the new ‘Links’ feature to see my Pivotal contacts in Outlook and easily got ‘Activities’ to show up in both places with bi-directional synching. I think our users will love this integration as it streamlines the processes on how the users interact with the system and the Microsoft technologies they are already familiar with using.”

Williams also noted, “The Microsoft Visual Studio 2005 integration provides a flexible development platform for our technical team to easily customize and extend Pivotal 6.0 quickly to the changing needs of the organization. Pivotal 6.0’s tight integration with Visual Studio and the form designer are outstanding improvements over the prior user interface versions. With this new toolkit, we can implement user forms that are much more attractive and easier to use, which should improve user adoption with our technically savvy sales reps. Additionally, from a technological resource perspective, I believe it will be easier to find professionals who know Microsoft.NET technology and have a desire to work on a state-of-the-art enterprise development platform.”

“Pivotal 6.0 illustrates our unwavering commitment to develop innovative products that help protect customers’ investments in CDC Software technology, while directly addressing their industry-specific business requirements,” said James McDevitt, chief operating officer of CDC Software. “Pivotal 6.0 offers customers a compelling CRM solution that combines Microsoft’s powerful .NET technology and Pivotal CRM’s superior performance, usability, flexibility, interoperability, and industry-specific functionality.“

Pivotal 6.0 also embeds SharePoint, which enables companies to easily deploy SharePoint Server 2007 with SharePoint Designer 2007 and to implement a new feature in Pivotal 6.0 called SmartPortal, a Pivotal portal which allows IT professionals to set-up pre-defined portals by functional area. For example, a portal can be designed for sales people, customer support representative and others specific to groups within an organization. End users, including mobile users, can then personalize their own home page by adding new web parts (which can be defined by the customizer or imported from third parties, including Microsoft) and modifying existing web parts, allowing users to assemble their own, highly-personalized, relevant and visually enhanced portal. With Pivotal 6.0’s advanced web parts-based portal options, enterprises can build role-based user interfaces and functional tool groupings that enable different users to navigate its repository of data more quickly and easily, minimize clicks and maximize the amount of valuable data available on each screen. The time and labor savings potentially can be significant since these features should allow enterprises to only build a page one time, while having it work for many different user groups and purposes.

Pivotal CRM 6.0 is available now. CDC Software offers a migration kit that automates much of the conversion and migration process from earlier versions of Pivotal to help ensure customers can move to Pivotal 6.0 as smoothly and cost-effectively as possible. The Customer Management System and Pivotal for Financial Services applications are available now on Pivotal 6.0 with other vertical-specific applications to be rolled out over time.

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