Vivid Financial Chooses Financial Simplicity for Operation of IMA and SMA Portfolios

24 July 2008

Vivid Financial, a leading Private Wealth Advisory firm based in North Sydney is the latest practice to further innovate into the managed accounts arena in conjunction with portfolio modeling and managed account experts Financial Simplicity.

Vivid Financial has taken advantage of Financial Simplicity’s best practice business model which overcomes the restrictions of ‘closed’ product based offers to allow Vivid Financial’s specialist team to take full control over their clients individually managed account (IMA) and separately managed account (SMA) portfolios.

Jon Reilly from Vivid Financial explains ‘With our new capability, we are able to offer industry leading, client tailored portfolio management in a scalable business model, providing a win-win for the client and our business at the same time. Our clients love the experience of tax smart and tailored portfolio management and yet we can deliver this with the speed and dexterity that new technology such as Financial Simplicity provides, increasing our responsiveness to the current challenging market conditions’.

There is increasing take up of direct portfolio offerings in the market with the availability of advanced technology provided by specialists such as Financial Simplicity. ‘Clients love the fact that they can talk to the portfolio manager directly should they need to, rather than be blocked by layers of administration’ said Reilly.

Stuart Holdsworth from Financial Simplicity says ‘We are delighted to have Vivid Financial as a new client and are very impressed with the refinement of their operating model which allows them to scale their business without the need for increased staff numbers. This is industry leading best practice in operation, and is another endorsement of the Managed Investments 2.0TM business model, a model where advisory groups can operate tailored portfolios in a scalable fashion with fixed resources, yet outsource the incremental administration challenge to specialist providers’.

Managed Investments 2.0TM is the term that has been coined to describe the increasing number of practices that are operating managed portfolio businesses on top of platforms, rather than the distribution of products from behind platforms.

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