SAS partners with Ellion for travel/leisure expertise

24 July 2008

SAS UK has announced that Ellion has become a Silver Alliance partner to offer advice, consultancy and implementation services to SAS’ current and potential customers. The partnership will help introduce the SAS® Enterprise Intelligence Platform, including its Business Intelligence and Marketing Automation software to the travel and leisure markets, in which Ellion specialises.

Both companies will engage in targeted marketing activities to drive greater awareness of SAS’ software and services in Ellion’s core markets. SAS will train and certify Ellion staff and provide ongoing technical support to ensure an ideal customer experience, from pre-sales to implementation and beyond.

“This strategic partnership with Ellion strengthens SAS’ offering to the travel and leisure industries and helps us create a greater foothold in such key markets. Ellion’s experience and expertise in these industries will bring important complementary implementation skills to benefit travel and leisure customers.” said Mike Snape, Head of Alliances at SAS UK.

Ellion has worked closely with SAS for over 12 months to implement SAS’ Marketing Automation software at Haven Holidays, to whom Ellion provides management and business consultancy.

“Ellion has always been able to provide a solid range of technology solutions to the travel and leisure market,” said Ellion’s Sales Director, Mark Scott, “Our strength of knowledge within this market has enabled us to win a number of significant contracts to bring the single client view to a range of companies. Our alliance with SAS now allows us to offer this on a single platform, and with its world beating analytics capability, we can now extend our clients reach to improve both client facing contact and profitability.”

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