SASâ sales of advanced analytics software, totalling US$439.8 million in 2007, led the market with 31.9 percent share--more than twice that of the nearest competitor--and showed 15.2 percent growth over the previous year. SASâ analytics offerings include descriptive and predictive analytics as well as optimisation solutions. In the past year, the advanced analytics segment of the BI tools market grew faster than the query, reporting and analysis segment â a testament to the realised value of analytics in business intelligence for critical competitive advantage.
Recent growth reflects an increasing need for software that provides faster access to broader information. âBI tools are finally entering a mass market,â said Dan Vesset, Program Vice President for Business Analytics Research at IDC and co-author of IDC's report. âItâs a prelude to the next market cycle that will lead to pervasive business intelligence.â
âWith a 32 year track record of delivering proven results and the ability to innovate, SAS is more and more often the first company people call when needing to solve business problems,â said Jim Davis, Senior Vice President and Chief Marketing Officer at SAS. âOur customers look to us as not just a software company with unmatched analytical capabilities and industry expertise but more as a strategic partner to help them accelerate performance.â
Todayâs news follows another recent IDC report demonstrating SASâ leadership in the business intelligence software market. IDC ranked SAS No. 1 in the combined business intelligence, financial performance and strategy management market in Hong Kong, with 27percent market share in 2007 (IDC Asia Pacific Semiannual Business Intelligence Tracker, 2H07, March 2008 by Sharon Tan).
The SASÂ® Enterprise Intelligence Platform provides an integrated environment for predictive analytics and descriptive modelling including data mining, text mining, forecasting, optimisation, simulation and experimental design, and it leverages BI to open the world of SAS analytics to all types of users so they can make better, quicker decisions. The SASÂ® Enterprise Intelligence Platform optimally integrates individual technology components within existing IT infrastructures into a single, unified system. It facilitates information flow that transcends organisational silos, diverse computing platforms and niche tools and it delivers new insights that drive value for organisations.
SAS also offers targeted business solutions that support enterprise intelligence, customer intelligence, financial intelligence, supply chain intelligence and more. In addition, SAS has turnkey solutions for various vertical markets such as financial services, life sciences, healthcare, retail, manufacturing and others.