BAI’s Banking Strategies Names HSBC’s Kevin Newman ‘Maverick Banker of the Year’

14 July 2008

BAI’s Banking Strategies today named HSBC’s Kevin Newman “Maverick Banker of the Year.” The award recognizes Newman’s long-time advocacy of customer-centric banking and his willingness to question conventional wisdom at HSBC Bank USA. The “Maverick Banker of the Year” award was launched this year in conjunction with BAI Mavericks in Banking - a radically different creative forum and community for an exclusive group of executives who thrive on open debate and get energized by the business challenges and inevitable changes that face the retail banking industry. The “Maverick Banker of the Year” was chosen from a group of finalists from around the country. Each finalist was a thought leader who helped their institution unleash new ideas and better connect with customers while enabling their people to achieve great results. The “Maverick Banker of the Year” award, BAI Mavericks in Banking forum, and community received generous sponsorship support from Microsoft Corporation.

“With all the issues facing the financial services industry today, including credit and regulatory pressures, it would be easy to revert to familiar, traditional ways of doing business,” said Debbie Bianucci, president and chief executive officer of BAI. “BAI applauds Mr. Newman and HSBC’s efforts to generate organic growth and deliver innovative banking solutions to their customers.”

As group general manager, personal financial services, for HSBC Bank USA, Newman led HSBC’s effort to become the first bank in the United States with a significant branch system to launch a high-yield online savings product. Newman and his team are currently working on an effort to differentiate HSBC in the retirement services arena by building a more customer-centric organization. Earlier in his career, Newman pursued the same goal in the United Kingdom, when he helped launch and manage First Direct, the world’s first direct bank, which continues to win customer service accolades.

“As banks look for new ways to generate revenue, they are beginning to focus on providing innovative services that can help attract new customers, deepen and extend relationships with longterm clients and expand opportunities to up-sell and cross-sell more products to existing customers,” said Warren Lewis, U.S. banking industry marketing manager for Microsoft Corp. “Microsoft is proud to work with BAI on the Mavericks in Banking program to create a dialogue for forwardthinking leaders and congratulates all Mavericks in their efforts to help deliver innovation and value to banking customers.”

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