There are important business benefits for an insurer that does its state filings efficiently and correctly. Most of these benefits result from making the product development process faster and more effective-concepts emphasized in a product's speed to market.
"The most important benefits from an accelerated product development process are higher revenue,
improved profitability, and better market position," says Donald Light, senior analyst with Celent's insurance group and co-author of the report.
"New products will be more attractive to producers and policyholders, generally resulting in greater sales. They may also lead to better levels of renewals and retention," adds Ashley Evans, Celent analyst and co-author of the report.