ILOG JRules is a key component of Aviva Canadaâs common service delivery platform, an e-commerce foundation that will enhance the companyâs ability to conduct business using web-based technologies. Based on a service-oriented architecture (SOA) that also includes IBM Websphere, the platform delivers the agility needed to create shared services that can be leveraged across applications and lines of business. Aviva Canada has also invested in IBMâs Insurance Application Architecture (IAA) and is currently looking at evolving their platform to take advantage of this framework. Since ILOG JRules allows business rules to be exposed as decision services in a SOA, the carrier plans to use the BRMS to automate other processes in the future such as claims and underwriting commercial lines.
Aviva Canada Inc. provides home, automobile and business insurance and premier claims service to millions of Canadians. The carrier is a wholly-owned subsidiary of Aviva plc, the worldâs fifth largest insurance group. In choosing ILOG JRules, Aviva Canada wanted the ability to easily create, manage and centrally maintain business rules for its underwriting process. ILOG JRules is used to automate functions such as eligibility, risk assessment, pricing, referrals, data validation and application flow as well as product selection. By maintaining business rules in a centralized rule repository, the carrier can ensure greater consistency, control and auditability of how rules are being enforced and assess their impact on the overall process.
âWe selected ILOG JRules because of its ease-of-use, advanced rule management capabilities for business and IT users, and tight integration in a service-oriented architecture,â said Michael Lin, vice president e-Commerce, Aviva Canada. âBusiness rules are a fundamental part of insurance processes. ILOGâs track record as a BRMS provider and the support we received from ILOG were also deciding factors for us choosing JRules.â
ILOG has consistently built on its history of product innovation to make it one of the industryâs leading providers of business rule management system (BRMS). Forrester Research has recognized ILOG as a resounding leader in business rule platforms, including the sole leader in rule platforms for .NET, a leader in business rule platforms for Java, for business analysts and for overall feature sets. Customers of ILOGâs award-winning BRMS products include eBay, Equifax, Grupo Santander, Travelocity, Visa and many other leading Global 2000 companies and governments worldwide.