New VP of Global Marketing brings 25 years of IT industry expertise to Strategic Thought Group

8 August 2008

Strategic Thought Group plc, has appointed Peter Robertshaw as VP Global Marketing. This is a new position within the company and recognizes Strategic Thought’s plans for expansion around the globe. Robertshaw will be responsible for increasing awareness of the rapidly evolving ERM (Enterprise Risk Management) market and Strategic Thought’s unique Active Risk Manager (ARM) solution and leadership position.

Peter Robertshaw commented, “The enterprise risk management market is really in its infancy and it is the opportunity to help shape its evolution which has brought me to Strategic Thought. Businesses are starting to recognize the need to move from a compliance view of risk management, which is merely a cost to the business, to a risk-reward model.

Risk-reward not only mitigates risks to help reduce, for example, the cost of insurance and credit, but also allows a company to actively manage its portfolio of opportunities and go after more business with greater confidence.”

This year sees Peter's 25th year in the IT industry. Prior to joining Strategic Thought Peter held the Global Marketing Director role at Swedish ERP player, IFS, leading its re-branding programme. Peter worked for 12 years at software giant SAP in a number of positions covering consulting, product management and marketing. He has also worked for Unilever and as a freelance consultant. Peter is a Director of BASDA, the UK software trade body, and chairs its Marketing and Green IT special interest groups.

Martin Metcalf, Chief Executive Officer of Strategic Thought stated, “I worked with Peter at SAP UK when the ERP market was rapidly evolving and the UK organization grew 1000% to service the need. It is with great pleasure that I welcome Peter to Strategic Thought where the management team and industry specialists’ talents are unmatched in the ERM space. Strategic Thought now has all the elements in place to really execute on its growth plans by defining a market and bringing industry-leading capabilities to customers.”

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